Ashley Thomas: Brand Builder
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Seasoned creative producer
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Collaborate with top-tier brands to craft compelling narratives and innovative strategies that resonate with audiences
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Manage projects from concept to completion across various industries
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Use creative storytelling to drive brand loyalty and engagement
Ideation > Feasibility > Creation > Delivery > Strategic Growth
Experience
Creative Projects
National Geographic Campaigns
Innovative Content Activation
Directed award-winning campaigns for National Geographic that generated a 50% increase in engagement across digital platforms year-over-year. Launched an Instagram profile that grew to 14M over 2 years. Focused on licensing content that captivated audiences and highlighted the brand and partners' core messages.
Fox Network Launch
Change Leadership & Agility
Helped lead a diverse, multi-tiered team through multiple acquisitions and organizational changes, maintaining alignment, agility, and operational continuity in a complex corporate environment.
Disney Brand Collaboration
Creative Partnership
Partnered with Disney to ideate and develop immersive storytelling concepts that connected content, interactive experiences, and the guest journey across parks, resorts, retail, and cruise lines.
Launched a multi-million-dollar initiative with Lucasfilm to consolidate 4 digital asset management systems.
Content Development
Creative Storytelling Initiatives
Partnered with editorial teams to ideate, develop, and produce stories for digital and print publications, video, and social, using analytics to monitor engagement and inform creative direction.
Creative Strategy Consultant
Advising Brands
Provided creative strategy consulting to emerging brands, guiding them in developing unique brand identities and effective marketing strategies that stand out in competitive landscapes.
Rights Management
Risk Mitigation
Managed rights and risk assessment across end-to-end creative projects, ensuring compliance, mitigating risk, and keeping projects moving from concept to execution.
About Me
15 plus years of experience across National Geographic, Disney, and Fox. Creative by nature, strategic by practice. I turn ambitious ideas into well-executed campaigns, owning the details, the deadlines, and the alignment needed to get everyone to “yes.” Bringing a visual arts background and strategic mindset to creative activations and campaigns—owning timelines, budgets, deliverables, dependencies, and stakeholder alignment to move teams from idea to revenue.
I turn creative vision into action, combining visual expertise with disciplined project leadership to drive campaigns from concept to execution—on time, on budget, and with every stakeholder aligned.
Active Member:
Themed Entertainment Association (TEA)
Big Break Foundation
International Association of Amusement Parks and Attractions (IAAPA)
"I had the pleasure of working with Ashley on the development and implementation of National Geographic Ultimate Explorer locations in Asia, EMEA, and LatAm. She understands the needs of clients and partners and consistently delivers a high-quality product on time. She is forward-thinking, strategic and also creative."
Mark Zachary, Head of Disney Location-Based Entertainment
"Ashley has a remarkable ability to bring people together around a shared vision while creating opportunities for team members to develop new skills and take on meaningful challenges. She fostered a culture of innovation, championed collaboration, and encouraged the team to focus on long-term goals and organizational impact."
Mariam Saeed, Photography Business Specialist
"Ashley has been instrumental in building and maintaining brand management guidelines at National Geographic. Working collaboratively with Marketing, Branding and Business Product teams. It enabled brand consistency across all verticals including global licensees and strategic partners.
Mariano Barreiro, Disney Branding and Creative Services Director
Education
Academic Background
Bachelor of Arts in Art History
Extensive experience and training in creative processes, project management, and digital content creation.
Contact Me
Let's Collaborate
I welcome inquiries, collaborations, and opportunities to discuss how my creative expertise can elevate your projects. Feel free to reach out!