Ashley Thomas: Creative Producer
15 plus years of experience across National Geographic, Disney, and Fox. I use content, storytelling, and experiences to bring brands to life while reducing corporate overhead. I lead end-to-end project and operations management, empowering creative teams to deliver compelling activations that connect with audiences and strengthen brands.
About Me
As a seasoned creative producer and business leader, I've collaborated with top-tier brands to craft compelling narratives and innovative strategies that resonate with audiences. I've managed projects from concept to completion across various industries and used creative storytelling to drive brand loyalty and engagement.
I bring a visual arts background and strategic mindset to creative activations and campaigns—owning timelines, budgets, deliverables, dependencies, and stakeholder alignment to move teams from idea to “yes.”
Experience
Creative Projects
National Geographic Campaigns
Innovative Content Activation
Directed award-winning campaigns for National Geographic that generated a 50% increase in engagement across digital platforms YOY. Focused on licensing content that captivated audiences and highlighted the brand and partners' core messages.
Fox Network Launch
Change Leadership & Agility
Helped lead a diverse, multi-tiered team through multiple acquisitions and organizational changes, maintaining alignment, agility, and operational continuity in a complex corporate environment.
Disney Brand Collaboration
Creative Partnership
Partnered with Disney to ideate and develop immersive storytelling concepts that connected content, interactive experiences, and the guest journey across parks, resorts, retail, and cruise lines.
Content Development
Creative Storytelling Initiatives
Partnered with editorial teams to ideate, develop, and produce stories for digital and print publications, video, and social, using analytics to monitor engagement and inform creative direction.
Creative Strategy Consultant
Advising Brands
Provided creative strategy consulting to emerging brands, guiding them in developing unique brand identities and effective marketing strategies that stand out in competitive landscapes.
Rights Management
Risk Mitigation
Managed rights and risk assessment across end-to-end creative projects, ensuring compliance, mitigating risk, and keeping projects moving from concept to execution.
Education
Academic Background
Bachelor of Arts in Art History
Extensive experience and training in creative processes, project management, and digital content creation.
Contact Me
Let's Collaborate
I welcome inquiries, collaborations, and opportunities to discuss how my creative expertise can elevate your projects. Feel free to reach out!